Coastal apparel · est. forty miles inland
Made for the sea.
Worn on the Tube.
A clothing brand for people who live, inconveniently, inland — and think about the coast more than is strictly reasonable.
Join the founding drop
The first run will be small and numbered. Waitlist first, founding price, and the quiet satisfaction of having been early.
01 — What this is
A coastal brand, built inland
We make premium kit for the chronically inland: the people who keep a tide app installed and a coastal town bookmarked, despite all evidence of their commute.
Everything will be made properly. The jokes are free.
We don't surf. Neither, we suspect, do you. That's rather the point.
02 — The founding drop
Small. Numbered. Early.
The first run is deliberately limited. Waitlist members get first refusal, the founding price, and a piece numbered for the people who turned up before there was anything to turn up to.
There are no product photos yet. You're backing the idea. We think that's the honest way round.
Wear inland. Imagine the coast.
Do not actually surf. Tumble dry low.
Forty miles from the nearest wave, give or take.